We wanted to build a playful but a professional brand, that speaks to the new age Moms, who are extremely choosy in selection of convenience baby foods.
After a brief design storming session, we planned to introduce a Mascot identity (Elephant) for the brand, that touches the mass audiences.
Here the uncontainable excitement of a baby for food is represented in the form of an elephant mascot. An elephant with spoon and apron ready couldn’t resist the drool while blissfully waiting for the food, and that became a memorable and a distinct brand identity for the brand.
We had the pleasure of walking into the supermarkets for illuminating the research, to design an eyeball grabbing product package, which differentiates itself from the crowd and creates a memorable product experience for all its end users.
After a brief user research, we came up with an idea of packaging the product in an eco-friendly paper tin container, that are airtight and easy to use.
As a tongue in cheek approach, we wanted the package design to be ingredients centric, to enable even the health obsessed Mom to quickly decide on the product.
The package was tested among the focus groups, who thoroughly loved the product much before tasting it.