The actual “Rainer” of the world is a cloud that forms by reaching up and pours for the need of the people. And that’s when we illustrated the minimalist version of the cloud and illuminated it as a brand identity.
The identity stood out from the crowd and garnered lots of attention among the focus group.
“Fulfilling lives” was coined as the tagline, because water has been an integral part in touching and fulfilling the lives of people.
The brand was supported with a framework of guidelines and voice to maintain a consistency in all their communications.
We handled a contemporary illustrative approach in all their Marketing communications and collaterals.
We came up with an attention grabbing “Launch campaign” suffixed with an AD copy “Pumps that speaks to tanks” to emphasis on the USP of the pump which is the “Automatic ON/OFF feature”.
After a brief Branding, positioning and visual design, the brand was able to penetrate the Bangalore market and gain visibility, which led them to gain a considerable market share within a short stint of time.
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