After a brief study of their leads, we found TFT pumps was perceived by all their prospects as an overseas company, which made them have serious doubts about their product, services and after-sales support.
So, “Going global is nothing but thinking local” was the approach, we formulated to bring about a change.
We altered all their brand assets. We changed the company name to ME pumps (Middle East pumps), also altered the color code, which is inspired by the Qatar flag. We positioned the team at ME pumps as a consultant and removed the tag of a dealer. We also went on to create a pre-launch buzz through a giraffe creative across the Qatar media to draw the attention of Industries.