The most authentic sweet house in Kovilpatti needed a distinctive identity
Sweets and Kovilpatti always have a special bond. Authentic sweets hold the status of the town’s staple. Nothing can really exhibit the happiness of its people than sharing sweets with each other. Bombay Sweets had earned a special sweet spot in the Kovilpattians’ hearts by offering them truly authentic and uniquely flavourful sweets and snacks.
Since 1991, Bombay Sweets had been the favourite go-to sweet house of the Kovilpatti people. When the market saw a saturation with a number of me-too sweet shops, Bombay Sweets decided to reiterate its brand narrative, showcase its peerless hygiene and authentic taste through branding and distinctive visual identity.