ZILPI

BRAND NAME | BRAND POSITIONING | BRAND STRATEGY
BRAND IDENTITY DESIGN | AD CAMPAIGN

ABOUT

Zilpi is a 3D printer manufacturer. Though 3D printing technology is 25 years old, Zilpi is set to redefine the technology by providing customized 3D printing solutions addressing industry specific needs. Their long term focus is to serve defense and aerospace industries.

CHALLENGE

Zilpi had just the technology part ready. They came to us with a whitepaper. Starting from the brand name, Zilpi only wanted to evolve as a brand, to avoid competition from Chinese manufacturers.  Hence, the client wanted his prospects to perceive Zilpi as a global brand and easily associate with its values.

SOLUTION

We found that client’s long term vision is to have aerospace and defense organizations onboard as clients. Much of these companies had Sanskrit team & project names, so we came up with a name ZIlpi (Sanskrit name for a sculptor) the actual 3D printers of those times.

We crafted a unique Brand identity & brand assets of global appeal. We ensured that the USP and values travel unanimously in all corporate communications. So, as to nab the Chinese competitors.

RESULT

Right after the launch, Zilpi was able to penetrate into Public sector companies easily. With decreased sales efforts Zilpi on boarded lot of multinationals as customers.

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