Studio 23 is a Photography firm based out of Singapore comprising of a group of individuals delivering high quality images and videos in the field of fashion, Wedding & Events.
During the discovery workshop, we along with the founder discovered that the brand should have a contemporary image & positioning. So as to differentiate itself from the other low cost players in the Singapore market.
We used the contemporary negative space principle while crafting the brand identity. We coined the term “re” and all the services were described by encompassing one term. Our Brand positioning for studio 23 was easily referable and recallable by any kinds of people across Asia. All the brand assets like typo, logo and color code had a clean contemporary feel, to show that the brand is young and modern.