MIDDLEEAST PUMPS

BRAND POSITIONING | BRAND STRATEGY | BRAND IDENTITY DESIGN
AD CAMPAIGN | WEB DESIGN

ABOUT

Middle East Pumps (ME pumps) is a middle east based dewatering pumps organization dealing with Supply of De watering pumps. ME pumps rule water in any challenged environment. They have a talented team of engineers who are well equipped to select & supply extensive range dewatering pumping solutions to all their customers.

CHALLENGE

ME pumps formerly known as TFT pumps, a pump dealer in Qatar. When they had difficulties in converting the leads flowing in sales funnel, they came to us for a change in communication approach. Typically, a communication strategy for lead conversions.

SOLUTION

After a brief study of their leads, we found TFT pumps was perceived by all their prospects as an overseas company, which made them to have serious doubts about their product, services and after sales support. So, “Going global is nothing but thinking local” was the approach, we formulated to bring about a change.

We altered all their brand assets. We changed the company name to ME pumps (Middle east pumps), also altered the color code, which is inspired from the Qatar flag. We positioned the team at ME pumps as a consultant and removed the tag of a dealer. We also went on to create a pre-launch buzz through a giraffe creative across the Qatar media to draw the attention of Industries.

RESULT

ME pumps has become one of the most trusted consultant in Qatar for Process engineering industry.Lead conversion has become a cakewalk for the company

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