INSTA INFRA

BRAND NAME | BRAND POSITIONING | BRAND STRATEGY
BRAND IDENTITY DESIGN | AD CAMPAIGN | WEB DESIGN

ABOUT

Insta infra is the company, which focuses on fast pacing the infrastructure growth of any businesses and institutions. They do this by employing latest precast building technologies. Started in the year 2016 Insta infra has a vision to build a better world for people, and deliver it faster to them. Their intention was to break down the traditional construction model. Also, allow people to enjoy the benefits of an infrastructure delivered instantly, using offsite manufacturing of precast structures.

CHALLENGE

Insta infra eyed on commercial building projects across South India. Applying Pareto principle we narrowed down their target audience and found Architects as their niche target segment. Now, the challenge is to build a brand that positions Insta infra as a trustable precast technology company in the minds of Architects.

SOLUTION

We adopted the “why, what and how” approach of Simon Sinek, to pitch the brand to architects. Hence, we came up a brand statement “Building a better world, Faster”. Now all our identities and brand assets focused on carrying this statement and also answering the noble question why?. By building a brand around people, we projected Insta Infra as a society focused organization, which evoked a feeling of the positive brand among architects.


 

Feed Back


I was thoroughly inspired by the discovery workshop of Springboard. We together segmented the right target audiences, “The innovators” for my business. When the team conveyed our strengths and capabilities through brand identities, I was awestruck. With utmost confidence, I am recommending Springboard to all my clients and associates. I would never consider having any other team on board as design and strategy partners. I will continue working with them for all my future endeavors.-

PON GANESH,
Founder, Insta Infra

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