CRI PIPES CATALOGUE

MARKETING & COMMUNICATION DESIGN

ABOUT

C.R.I. is a household name associated with pumps, pipes, wires & cables, valves and solar system – be it for Residential, Agriculture, Industries, Building, Waste Water, Mining, Oil & Gas & Civil Applications and Solar System. With Over 5 decades of engineering expertise, they have a strong distribution network of over 5000 channel partners and 1500 service centers, operated through 38 sales offices across the Globe. They also hold a fortified presence, globally over 120 countries across six continents.

CHALLENGE

To create a Branded marketing asset of CRI Pipes & fittings that appeals to architects and construction engineers. A catalogue which creates awareness about C R I’s capabilities to manufacture all kinds of Plumbing materials for any kinds of applications. Also to project the brand image CRI Pipes and accentuate the legacy of CRI.

SOLUTION

Our approach towards the brochure design was to Project CRI’s legacy in the initial pages. We did that through info graphics. We even made them to understand the complete potential of CRI to manufacture plumbing materials suiting every application.

A simple & elegant visual approach which draws the readers in has been considered here. Concentric circles across the brochure is inspired from the geometry of the Pipes. These circles had a water colored background around the product, to pull the visual weight towards the product. The ample breathing space allow the audience to clearly grasp the tech specs.

RESULT

The brochure carried a strong message to all the architects and engineers that by associating with CRI, they can completely avoid the hassles in sourcing of plumbing materials from multiple vendors for different applications.

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