Rajinikanth (born Shivaji Rao Gaekwad), is widely considered the superstar of Kollywood. His success has been attributed largely to his mastery of the art of branding. A recent release of his much-awaited movie teaser Kabali has crossed 20 million views on YouTube. This is a standing proof of his successful and timeless brand image in this digital age. While his peers worries themselves over movie promotions and marketing activities, Rajinikanth generally refrains from promotional activities. Yet, his films do very well in the box office, shattering all previous records, because the man is a phenomenal brand himself.Read More